KRISTINA LECLOUX
CONTENT CONSULTANT
SOCIAL PRODUCER
Hi! I am Kristina Lecloux, I’m a communicator.
Creative ideas and beautiful design make me tick.
I’m a Social Producer and Content Consultant.
I create narratives and copy for social media, websites, blogs etc. I help organisations share and craft meaningful stories. I like to come in and elevate brands, creating messaging that connects them with their audience.
I have an eye for current trends and like developing relevant editorial content and story angles based on trending topics and branding priorities.
Maintaining a wealth of current ideas and staying abreast of current lifestyle trends is natural for me.
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background
I have a bachelor’s degree in politics and international relations.
I’m a dedicated communication and reputation professional with years of experience working for a newspaper specialised in European Affairs.
For years, I was supporting a portfolio of hundreds of lobbying associations, NGOs, think tanks and political parties helping them in their communication strategy and their reputation building efforts.
The main goal was to support them in raising awareness on their policy priorities, gaining visibility in Brussels European circles, communicate their messages to stakeholders and decision-makers, promote their positions and engage their target audience.
What happened then?
I gradually started looking in another direction, being naturally attracted to fashion, aesthetics, art, photography, journalism, and design.
specificity
I'm a "Social radar"- I like observing others, facial expressions, body language, time of voice, what they are saying and how they act to one another.
I cherish creative thinking - looking at things in a new way, outside the box. I like solving problems, meeting challenges while bringing a fresh and sometimes unconventional perspective to work.
I always try not to take myself seriously using humor as a guiding principle
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I work around the image: thinking, making, using.
THINKING
Art direction & communication strategy
MAKING
Production and realization of visual & editorial content
USING
Content management & production on social network platforms and community management
Whether for a brand, a store, a project, or an institution, I assist in the definition of a differentiating creative content.
image
work
services
including:
helping define a company’s story and values
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artistic direction & aesthetic imagery
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writing engaging copy
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staging the photo and video shoots for campaigns
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ensuring that the brand identity, tone of voice and aesthetic are maintained
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exploring new ways to articulate brand storytelling
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defining which visual assets to use
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content audit
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website copywriting
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community management*setting up editorial calendars for social media
